About the Artist: maman


LELE Junie Moon is a lifestyle shop in Shinjuku, Japan. We curate a variety of goods and specialize in handmade goods by local Japanese artists. We celebrate Mori Girl and romantic accessories to fit a natural and sweet lifestyle.

We are pleased to introduce you to LELE artist maman. Her handmade bags and pouches are made from vintage fabrics. The beautiful details and sweet styling feel nostalgic and romantic.

We sat down for an interview with maman to find out more about her inspiration and vision as an artist.

Q: What is your inspiration for your bags?
A:  We work in an area with a lot of greenery and you can distinctly feel the four seasons, from the window you can see trees, mountains, flowers, the environment itself is a huge inspiration.

Q: How long have you been creating these pieces?
A:  It has been about 6 years since we’ve started maman.  My 3 daughters have graduated from college, I used to make clothes and bags for them when they were little.

Q: How would you want people to live with your bags? To dress up or day to day wear?
A:  With a detailed bag like the house bag, it would be great to take for a special occasion.  The fabric bags or the pochette would be more for a casual day.  These bags are durable and have heard people taking maman bags on daily commutes.  A lot of people tend to comment on these bags when people carry them around, that is one aspect that drives me to make these bags.

Q: If you had one wish, what would that be?
A: I would like to stay healthy and if I’m able to make these bags for a little longer, I’ll be very happy. 

Thank you to maman for this wonderful interview!

You can find her bags and pouches at the LELE Junie Moon page. All of these goods are available only from Junie Moon!


Artist Biography:
“maman” Takako Arata

Maman is a maman of 3 daughters, a brand that offers hand made bags by Takako and little crafts.  These products are not made in the intention of making revenue, but on the contrary a way to express one self through these products, each piece is crafted with an abundance love. 
Highlights include house bag, all the stitching and embroidery is all done by hand, each piece takes 4 days to construct.

Just your size!


There are three different size of Blythe dolls. How do they stack up?

Petite, Middie and Neo Blythe there’s sure to be one that fits your size.

Blythe and Cross World Connections Charity for Earthquake Victims

We will be donating 5% of all net sales profits from our Japan and International online shops and the Junie Moon Daikanyama store to the Japan Red Cross to aid the victims of the earthquake and tsunami.
This started on March 11 and will continue for at least one month.

100% of the auction proceeds from the custom dolls of the 9th Anniversary Manga Girls will all be donated to the Japan Red Cross.
These custom dolls will auctioned with the generous help of Crown Jewel in June, 2011.

Detailed information for this auction will be announced at a later date.
Japan Red Cross website: http://www.jrc.or.jp/contribution/l3/Vcms3_00002069.html

♥ Taking Reservations for CWC Ex Neo Blythe “Strawberries N’ Creamy Cute ♥


She’s finally here! The lovely and charming “Strawberries N’ Creamy Cute”! She is our sweet collaboration with Japanese fashion brand Emily Temple Cute.

This popular fashion brand is a combination of sweet lolita with mori girl accents and whimsical prints! We love their eclectic and imaginative style that brings out the joy and innocence of life.

There are many unique features on “SNCC”, all four eye colors are special colors! The pink eye color has glittery sparkles inside to add a mysterious charm. Her long and full eyelashes help create a sweet “doe eyed” expression. The fresh and bright colors of her outfit are signature for Emily Temple Cute.

We have started taking reservations for her now!

* Place your reservation here *

** Please note, she will ship from 3/25/2011.
** Please make reservations directly in the link above. The comments section cannot support reservation preorders, to protect you personal email address.


UPDATE: About the Japanese Earthquake

Dear Friends,

We are happy to tell you that all of the Junie Moon and CWC staff are safe an sound after the Japanese earthquake which took place last week.

We would like to greatly thank all of you for your prayers and well wishes. We will update here on the blog for the status of the shop and the shipping services.

For detailed updates about CWC and Junie Moon please check our CEO and President Junko Wong’s blog.


With Great Gratitude,

Junie Moon Staff

3/14/2011-  All orders placed from 3/3/2011 to 3/09/2011 have been safely shipped out of Japan. Japan Post office has international mail running smoothly through the Tokyo region.
We expect no delay in future shipments.

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