Illustrations for CWC Exclusive 17th Anniversary Neo Blythe Unicorn Maiden are here!


This year’s Anniversary Doll’s theme is “Unicorn”.
Unicorns are known to heal any disease or wound and are drawn towards those with pure and innocent hearts.
As if physically embodying the unicorn, with a heart as pure as spring water and the forest air, this year’s Anniversary Neo Blythe is trotting into view!

Unicorn Maiden is a proud and gentle guardian of the forest.
At first, you will notice her fantastical dress which depicts her miraculous abilities and her glorious horn headdress.

The dress can be worn three different ways.
The full dress has a frilly pastel rainbow front with an overdress printed with a myriad of constellations and unicorns. Blue roses line her headdress, which features a prominent horn and a pair of cute horse ears. The look is completed with a couple of asymmetrical star earrings and button boots.

If you want to change up her style to be more energetic, take away the rainbow frills to expose her legs! The overdress’ short front and long fishtail silhouette goes perfectly with her fishnet tights and lace-up boots. Its sure to give her a girl ready to jump into the sky and run with the unicorns!]

Give her a girly look by coordinating her frilly items together with her underdress, ribbon belt and fur cape, strap shoes, and magical extensions!

Her face type is Radiance Renew, and her face color is a translucent cream.
Her hair color is a brand new purplish pink (that comes with a pair of white extensions). Her hair is long, slightly permed, and cut straight across the bangs.
Her make up is youthful and lovely. Her eyeshadow is pink, with the lower part of the eyehole highlighted pearl white, and a thin purplish pink eyeliner drawn along the edges of the eyes.
Her eyelids are a pearl pink, and her eyelashes are a special light brown.
The eyechips are all special! Starting with a light blue with embedded holograms, it continues with a light pink, a light blue with stars printed, and a light pink.
Her cheeks are pink, and her lips are blurred pink with a lining in the corners of the mouth.

The illustration is a proof of concept and does not represent the final product.

** This doll will be sold through a lottery.
** The official lottery will take place in July 2018.
** Please sign up for our newsletter to get more updates on this item.

Available: August 2018
Price: 26,700 JPY + tax

17th Anniversary Doll “Neo Blythe Unicorn Maiden”  interview with Junko Wong is here!


Creative Producer Junko Wong talks about the “Unicorn Maiden” We look forward to her release!

Behind 2018 Anniversary Blythe by Junko Wong

Q1. What did you think the first time you saw Blythe?
A1、She had a shojo manga look to her that was very appealing to me and I knew would be appealing to many people in Japan where I lived.
So I wanted to bring her here and introduce her to this country which has a strong anime and manga culture that reaches all ages.

Q2. Tell us about the day you first released the Neo Blythe in Japan.
A2、A long line of people were in front of Parco as I drove by to get to the launch at the store. 
I never dreamed at that time that it was a line to buy Blythe. I was very excited at the reception and the passion of the new collectors.
Q3. What is Blythe to you?
A3、Blythe is a friend, a partner and a model.  She is an actress that plays many parts for me and takes on different persona according to the stories we create for her.
She is flexible and photogenic and easy to love.

Q4. How do you decide on a name for a release?
A4、The name just pops up in my mind.  It’s the initiation process that puts the soul into that particular style.

Q5. If Blythe was a human girl, what would you like for her to do? What kind of girl would you like her to be?
A5、If she were my daughter I would help her find something she can be passionate about. 
I would want her to strive to be her best in everything she does. I would want her to be compassionate and kind and full of love and laughter.
I would want to her greet people with a happy smile and joyful voice.

Q6、Please tell me the chance to start the charity exhibition.
A6、We all should do what we can to give back.  It’s easy to say I gave to charity once or twice but to make it a project and get others to give as well was very rewarding for our soul.

Q7. Any dolls you would like to eventually make or events you would like to organize?
A7、I would like to collaborate with fashion designers from all over the world. And hold a fashion show.

Q8. What inspired the creation of the first anniversary doll?
A8、It was important for us to remember when Blythe was resurrected.  The neo Blythe needed her own identity and birthday.
Having an Anniversary doll equals a Birthday celebration for Neo.

Q9. What makes the anniversary doll important?
A9、She is the most important doll of the year. She is a milestone of hard work and deligence.

Q10. What do you keep in mind when you produce the Anniversary doll?
A10、She must be gorgeous. She has to be elegant. She has to be memorable.

Q11. Why did you choose the unicorn as this years theme?
A11、Because everyone loves a unicorn.  A unicorn is a symbol of strength and goodness. It represents all of the Blythe fans hearts and souls.

Q12. What sort of girl is Unicorn Maiden?
A12、Unicorn Maiden is pure at heart and more than fairy she can make miracles happens.
She will work wonders in the most desolate of times and we can depend on her to protect us.

Q13. Please tell us about your fashion.
A13、She is on a cloud surrounded by rainbows.  She is flying in the sky and lives in a colorful fantasy world. All of that is expressed in her dress.

Q14. What are some characteristics the doll has?
A14、She has beautiful pink hair that almost a mixture of pastel and crystals. Her makeup is natural and healthy yet beautiful and elegant.

Q15. How will you play with Unicorn Maiden?
A15、She will be great o photograph with Mermaid Tasha.

Blythe 17th Anniversary Topics! Here’s This Summer’s Doll and Event News!


The first Neo Blythe was released June 23rd, 2001.
This year is the 17th anniversary since the first Japanese release!
Countless dolls, events, and memories with fans old and new alike have been made since then.
We will continue to release many enchanting dolls, goods, and events in the future!
In the meantime, take a look at what’s coming up this summer:


Junko Wong Interview
Our yearly traditional interview with Blythe’s Creative Producer Junko Wong will be coming soon!
Read about Blythe’s birth, the path to success, about the doll, and what comes after with the person most knowledgeable of Blythe!

Mid-May release


17th Anniversary Doll
This year’s Anniversary, we are releasing a new Anniversary Doll in the summer!
The theme for this year is “Unicorn”.
Its horns are said to heal any disease and will only open it’s heart to those with pure souls.
This year’s Anniversary doll will feature a Blythe that seems as though has melded with a Unicorn.

17th Anniversary Neo Blythe “Unicorn Maiden”
Release: August 2018
Price: 26,700 JPY + tax

Illustration info will be released late May
Final specs will be released late June
Image illustration will be released mid July


Blythe Pop-up Shop “Junie Moon”
A timed exclusive Junie Moon will open in locations at Tokyo, Sendai, Yokohama, Osaka, Hakodate, and more!
We are selling Blythe dolls and goods!

More info will be available mid-may


New events at Junie Moon store locations!
Many new Anniversary events are coming soon.
Look for the perfect dress or take a look at customs, all done by fans for the fans!
Come with your Blythe!

Blythe Summit
June 19th (tue) ~ July 8th (sun)

Osaka, Horie Location
nuts_doll exhibition “Rainbow”
June 14th (wed) ~ June 26th (tue)


Doll clothes brand “Dear Darling Fashion for Doll” debuts!
This summer, Junie Moon Dolly Wear is evolving! We will be releasing a collab dress set with a famous lolita brand as a first release!

New website release mid June


*Please understand the above schedule may change without announcement.

Painting is my passion! Neo Blythe Seeking Apelles


Draw everything is my motto. There isn’t a day that goes by without a line drawn!
Going to my New York art school is an adventure I’ll never take for granted.
I’m going to practice lots and be just like my hero, the ancient Greek painter Apelles!

Seeking Apelles’ campus fashion is an elegant light dress with a casket.
The off shoulder sleeves and loose silhouette, the random lime green dots, everything about the look is artistic and designed!

The gray/dark gray/yellow designs on her casket go superbly well with her dotted dress, and the fake leather belt and large wool pompoms are perfect accents. The backpack is magenta pink with blue fasteners, and her shoes are navy long boots paired with gray/dark gray border tights.

Her face type is Radiance+, and her face color is fair.
Her hair color is brown, and her hairstyle is permed lightly and center-parted.
Her eyeshadow is brown, and her cheeks and lips are salmon pink.
The right looking eye chip is a special light blue color.


Face Type: Radiance +
Face Color: Fair
Makeup: brown eye shadow, salmon pink lip, salmon pink cheek
Eye Color: pink (front), light blue (right *special color), orange (front), green (left)
Eyelid: default
Eyelash: default
Hair Color: brown
Set Includes: Doll, dress, casket, backpack, tights, shorts, boots, and stand (16.5 cm)

Shipping Date date: May 31st, 2018 (Fri)
Price: 16,900 JPY

*Hair has been combed in the photo.
*Details are subject to change.

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